Case Studies

Case Study 1

JustOne Organics is a gentle dried fruit company. They provide convenient access to organic whole food fruits and vegetables in a gentle dried form, ensuring that customers can easily incorporate essential nutrients into their diet, supporting overall health and well-being.

This case study is about how we worked with them and some of the biggest changes we saw with regards to their email marketing program.

First, it is important to know how people actually bought the product. They can either buy it as a one off purchase, or they can subscribe to get the product ongoing, and save some money.

So what we basically did, was create a post purchase flow when someone bought for the first time. We then put them into a replenishment reminder. Different brands have a different cadence of how frequently someone will run out of their product or how frequently someone will purchase it. Once they made the second order, we then focused on getting them onto the subscription.

If a customer cancelled, then we assigned them to an automation campaign which would send them a series of emails based off of their cancelation reasons.

We also spent a lot of time on the campaign and Segmentation side of things. We increased the campaign frequency to 3-4 times a week, based on the evidence that this lead to more conversions.

We also diversified the content we sent out. This included a variety of content such as product launches, emails about their team, frequently asked questions, different types of newsletters, different types of playlist etc. We did all this so that the prospects and customers could build that bond with JustOne Organics.

We also implemented audience segmentation based on engagement levels. Our weekly campaigns were targeted at individuals who had been actively engaged with our content within the last 60 days. Meanwhile, those who didn't show any engagement for more than 60 days were automatically redirected to our sunset and win back workflows, where we aimed to rekindle their interest and re-establish a connection.

These were just some of the things we did to increase their MRR up from $10,000-$20,000 to six figures per month.

Case Study 2

Teamgearing is a sportswear brand that didn't really exist a handful of years ago and now they're doing 8 figures per year. We were able to scale their email channel from $11,000 a month to hundreds of thousands of dollars in email revenue.

When we started working together in March 2020, the month prior, they had done $11,190 in email revenue. However within our first month of working with them, we were able to help them 4X that. We did $46,130. And in month 2, we 12X their MRR compared what they had done before working with us. We helped them achieve $131,180 in email revenue.

Our top 3 revenue drivers were;

• Segmentation

• Campaign

• Email Flows

We implemented audience segmentation based on engagement levels. Our weekly campaigns were targeted at individuals who had been actively engaged with the content within the last 60 days. Meanwhile, those who didn't show any engagement for more than 60 days were automatically redirected to our sunset and winback workflows, where we aimed at rekindling their interest and re-establishing a connection.

We also sent out campaigns 3-4 times each week. And we diversified the campaign content. From product benefits, to FAQ, holiday emails, testimonials, back in stock, note from founder, behind the scenes, UGC content, and many many more. As a result we raised revenue, had low unsubscribes and maintained a top of mind effect with the customers.

We also created email flows. We had 10 flows running. From a welcome flow, to a cart Abandonment Flow, to a browse Abandonment, to a checkout abandonment, to a post purchase flow, to a winback and sunset flow. Our flows generated a further 50% increase of email monthly recurring revenue. Flows are crucial to growing email revenue.

Email still continues to crush for them and over the last 30 days, it accounted for 27% of their total online revenue.

Case Study 3

Oath Pizza is a Pizza Brand that wasn't performing too well in Email marketing.

• They were only generating 2% of their revenue from email.

• Initially they hired a freelancer but the freelancer made a lot of mistakes.

• Almost no campaigns was sent to their list.

• They used Klaviyo's basic templates.

  As a result revenue generated from email marketing was very low. After 90 days of working with us, we were able to generate $300,000 In Email Monthly Recurring Revenue for Oath Pizza.

  What We Did;

• We audited their entire account to be able to come up with an email marketing strategy to implement and start seeing significant growth. We also did a competitor analysis. We evaluated the flow performance. Analysed their opt-in and sign up forms. Reviewed their segmentation strategy. Did a Benchmark and KPI assessment. Assessed their campaign performance to determine their open rates, click through rates, average revenue per user.

• Then we created and implemented a plan of action. Analysed their product, target market and niche. Developed and split tested new sign up forms. Our initial focus was on a flow redesign. We created over 10 unique segments. Sent out 3-4 campaigns weekly with regular monthly and quarterly reporting.